Font company named one of Fast Company’s most innovative firms
Fast Company—an American monthly magazine that focuses on technology, business, and design—has named font giant Monotype as one of its most innovative companies, ranking it seventh for design.
Monotype owns, or has similar rights to, approximately 20,000 fonts and font families, which are then licensed to manufacturers and ultimately used in publications, documents, and even more exotic items like vinyl window signs and custom vehicle lettering. Its collection includes popular fonts like Helvetica, Arial and Times New Roman.
The company has recently been diversifying, such as through the acquisition of Olapic, which helps businesses by transforming user-created photos and videos into brand assets that can be used for marketing purposes. While this approach has attracted criticism from some major shareholders, the company announced it was engaging with J. P. Morgan to explore strategic and financial alternatives. Monotype also recently announced the launch of Mosaic, which provides an easy-to-use, cloud-based solution that allows organisations around the world to find, share, deploy, and manage fonts.
Monotype’s president and CEO, Scott Landers, said about the development:
“Our innovative approach to both design and marketing is experienced every day through the work of Global 2000 brands – whether it’s the type they are using as part of their branding efforts – or the high-performing visual content they’ve activated and deployed using our Olapic solutions.”
He added that the goal of the company is to create brands that drive engagement and value among its customers.