KFC makes humorous apology with three letters

Andy Dewhurst

Following a week that has seen KFC restaurants plagued by supply issues, the fast food company has chosen to make light of it in an apology published in British newspapers.

In a rearrangement of the restaurant chain’s iconic ‘KFC’ branding, the newspaper advertisement prominently features an empty chicken bucket with the letters ‘FCK’, demonstrating how a short piece of custom lettering can profoundly convey the sentiment of the moment.

Below the illustration, the apology also says:

“A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed.”

The apology goes on to praise the efforts of KFC’s employees and franchise partners in resolving the situation and explains how the company is returning to normal operations. Many, although not all, people expressed praise for the apology, with one person describing it as “perfectly pitched”.

A failure in a computer system following a change in delivery company was blamed for the breakdown in deliveries, which led to many KFC restaurants in the UK needing to close after running out of chicken.

Many of the chain’s fans were extremely dismayed by the closures, so much so that Manchester Police issued a tweet stressing that people should stop calling them about the matter. Complaints also made their way to Neil Coyle, the MP for Bermondsey & Old Southwark. Other people sought to profit from the crisis by selling “rare” portions of the restaurant’s food through social media at huge mark-ups.

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