How fonts can help tell a story

Graham
26 Views

When you’re designing your custom vinyl lettering, one of the first decisions you need to make is which font to use. Believe it or not, this can have a subtle yet powerful effect on the impression you project with your window signage, vehicle wraps, or wall decorations. Movie studios have long exploited this phenomenon. Some.

Netflix gets its own typeface

Hazel
75 Views

Netflix has joined the likes of Apple, Google, and Samsung and created its own bespoke typeface for branding and marketing purposes. The company had been previously using the Gotham font, but the global nature of Netflix’s business means that licensing costs can really stack up. In addition to saving money, the bespoke font will give.

Typography meets augmented reality in new app

Hazel
85 Views

A new app called Weird Type has been launched that allows users to virtually decorate their environment with typography and graphics using augmented reality. Unlike virtual reality, which is an entirely artificial construction, augmented reality (AR) involves modifying a live view of the environment with computer-generated sensory information. The new app unites AR with type,.