Top tips for designing a great Vinyl logo

Andy Dewhurst

Top tips A logo is an important piece of branding for a business. Strange as it may sound, something so simple can encourage trust in your professionalism. In contrast, a bad logo can have the opposite effect. A good example of this was seen in 2010 when clothing retailer The Gap replaced its iconic 20-year-old.

Canadian bus company switches to mixed case

Andy Dewhurst

If you have ever waited for a bus and don’t know the right number, you have probably strained to read the destination displayed on incoming buses before hailing them. A Canadian bus company in Ottawa has started using a simple way to alleviate this, though, by switching its LED destination signs