A reddit user has posted a picture of a bus stop in Stevenage, Hertfordshire with a serious mistake: the letter “P” is missing from the second word, resulting in it saying “Bus Sto”. It appears that the sign writer probably miscalculated the lettering size and ran out of space, deciding to leave it as it.
Designer demonstrates brand resonance by recreating logos It is common knowledge that logos and custom lettering can have a dramatic effect on branding, so no wonder that big companies can easily spend millions on getting their logos right. The effect is so subtle, though, that it is often hard to appreciate this effect. To demonstrate.
Top tips A logo is an important piece of branding for a business. Strange as it may sound, something so simple can encourage trust in your professionalism. In contrast, a bad logo can have the opposite effect. A good example of this was seen in 2010 when clothing retailer The Gap replaced its iconic 20-year-old.
Custom vinyl lettering is a great way to get a message across, but did you know the colour can influence how customers interpret that message? Web design and marketing company WebpageFX undertook research and found that within 90 seconds of viewing a product, people have already made a subconscious judgement about it. What’s more, 80%.
We’re used to seeing fonts like Times New Roman and Helvetica on our high streets, but on the streets of India, charming home-grown custom lettering is commonplace. To give an example, typeface and graphic designer Pooja Saxena noticed a wooden sign advertising Bentex watches. The letter ‘B’ on it featured multiple curves, along with an.
As a divided city for much of the latter half of the 20th Century, Berlin has a distinct style, and this also applies to the typography of its signage. Today, though, it’s a city that’s transforming rapidly. Its economy is booming, and its property market is currently the fastest growing in the world. In an.
For those that see fonts as more than just newsprint, a new exhibition has opened in the Shoreditch district of Hackney, Greater London. Trapped in Zone One is presenting the exhibition, which is titled Just Type, and describes it as “a showcase for all things type”. The exhibition features new works from
If you have ever waited for a bus and don’t know the right number, you have probably strained to read the destination displayed on incoming buses before hailing them. A Canadian bus company in Ottawa has started using a simple way to alleviate this, though, by switching its LED destination signs
In addition to supplying custom vinyl lettering, we also have a range of vinyl decals and stickers in our web shop at Lettering Direct. What you may be
When it comes to creating signage for your business, you have many more options these days than was once the case. There are very few traditional sign writers still
